Own the Queries Worth Winning on Google
We manage Google accounts for brands across multiple markets, structured around margin rather than impressions. Search, Shopping, Performance Max and Demand Gen run as one account with one set of numbers, so you can see what the spend actually returned.
Solutions Designed to Scale Your Google Performance
Google Search
We build search campaigns around the terms that actually convert, not the ones that merely get traffic. Match types, negatives, and bid strategy are structured so brand and non-brand are reported separately, and budget moves toward the queries that earn it.
Google Shopping
Shopping performance is a feed problem before it is a bidding problem. We fix titles, attributes, GTINs, and disapprovals in Merchant Center, then structure campaigns so your best-margin products get the impressions rather than whatever the feed happened to surface.
Performance Max
PMax hides a lot by design. We take back control with asset group structure, audience signals, brand exclusions, and search term visibility, so you can see which part of the campaign is working instead of trusting one blended number.
Demand Gen & YouTube
Not every buyer is searching yet. We use Demand Gen and YouTube placements to build demand ahead of the query, with creative and audiences built for people who do not yet know your brand.
Tracking & Measurement
Most accounts we inherit are optimising toward the wrong signal. We audit conversion actions, tags, consent mode, and attribution so the numbers in the platform match the numbers in your business.
International Expansion
We run Google accounts across markets, handling currency, language, feed localisation, and market-specific structure, so expansion is a deliberate rollout rather than a duplicated campaign.
Everything You Need to Grow Your Business
Campaign Structure & Rebuilds
We restructure accounts around margin and intent rather than legacy naming conventions. Clean segmentation makes reporting honest, budget shifts obvious, and testing possible without guesswork.
Search Term & Negative Management
We work the search terms report continuously, harvesting what converts into its own structure and cutting what drains budget. This is unglamorous, weekly work, and it is where most wasted spend lives.
Shopping Feed Optimisation
We treat the product feed as creative. Titles, types, attributes, and imagery are rewritten and tested, because in Shopping the feed decides what you show for before any bid does.
Bid & Budget Strategy
Smart Bidding is only as good as what it is fed. We set targets against contribution, control where automation is allowed to spend, and step in when the algorithm optimises toward the wrong outcome.
Landing Page & Conversion
Traffic is the expensive part. We work with you on page structure, messaging, and speed so more of the clicks you are already paying for turn into revenue.
Founder-led Experience
You work directly with ex-Founders who have built and scaled ecommerce businesses, not an anonymous account team. Strategy and decision-making stay founder-led end-to-end.
Our approach to growth on Google
As ex-founders of ecommerce businesses our approach is hands-on, transparent, and grounded in what moves the needle. We treat your Google account like a P&L, not a testing ground, and we manage accounts across markets so decisions are made with the whole picture in view rather than one country at a time.
We audit the account, the feed, and the tracking before touching a bid. That means campaign structure, search terms, Merchant Center health, conversion actions, and competitor presence, so we know exactly where the money is leaking and where the headroom is.
We turn the audit into a plan tied to your numbers. Which markets, which products, which queries are worth owning, what a click is worth after margin, and where automation is allowed to make decisions on your behalf.
We rebuild campaigns, fix the feed, correct the tracking, and get the structure live. From there it is continuous work: search terms, creative, bids, and budget moved weekly against real performance rather than a monthly report.
Once the core is profitable we push into new queries, placements, and markets, while defending brand terms and keeping non-brand growth honest so scale does not quietly come from buying traffic you already had.
Got Questions? We’ve Got Answers
Here’s some questions you might have before getting started.
Q1. What exactly do you do on our Google account day to day?
We run the account end-to-end: campaign structure, search term and negative management, Shopping feed work, Performance Max asset groups and exclusions, bid and budget strategy, creative testing, and conversion tracking. You own the brand and the decisions; we do the daily work inside Google Ads and Merchant Center.
Q2. How are you different from other Google agencies?
We stay founder-led and deliberately small. Instead of a junior pod running a template across thirty accounts, you work with an operator who understands margin and unit economics. We cap how many brands we take on so we can be inside your account every week rather than every reporting cycle.
Q3. What results have you achieved for brands like ours?
We have helped brands grow revenue from Google by fixing tracking so the platform optimises toward the right signal, restructuring accounts around margin, and cutting spend on queries that never converted. Growth comes from better performance, not simply a larger budget.
Q4. How quickly can we expect to see meaningful results?
Fixing tracking, negatives, and obvious feed problems usually shows up within the first few weeks. The compounding change tends to land around weeks 6 to 10, once restructures, testing, and bid strategy have enough data behind them.
Q5. What does reporting look like and how often do we meet?
A short weekly snapshot every Monday, a deeper performance report each month, and a strategic review each quarter. Brand and non-brand are always reported separately so growth is never disguised by people who were going to find you anyway.
Q6. How do your fees work and what is included?
A single monthly fee covering full done-for-you management of your Google channel: strategy, campaign build, feed work, tracking, optimisation, and reporting. No hidden add-ons and no separate project charges to get the basics right.
Get Your Free Google Audit
A no-cost review of your Google account, feed, and tracking. We will show you where spend is being wasted, what is measured wrongly, and the quickest routes to profitable growth.